Files written with Blender Publisher are optimised for usage in the Blender 3D plug-in. The plug-in then will not display the Blender logo and URL as overlay, and allow for a custom 'loading' animation. For internet usage, the plug-in is available for free download via the Blender website. For other appliances, such as using the Plug-in with ActiveX control to integrate with PowerPoint, Word, Visual Basic, or Macromedia Director, the Blender Publisher license grants the owner the right to redistribute the 3D plug-in.